Cheer Up, Blue Square! is a company devoted to making comfy, funny shirts for snow-lovers everywhere. Our shirts are funny (yes, some even say "punny"!), comfy, and just plain cool. We are ready to take you from the lodge to the lift and back again, whether you are a skier or snowboarder, a retailer/ski shop/resort, or just searching for the perfect gift or softest tee around. We have short-sleeve t-shirts and long-sleeve thermals that will make sure that you feel comfortable and look great all season long. We know you want to look good out there, so we've got you covered!
The company was created in 2007 by Jen Hinkel (Follow me on Twitter @schneegestoeber) and Rachel Taylor Brown, two skiers and friends who are also into design, entrepreneurialism, and supporting local business and commerce. Since then, Jen and Rachel have been bringing their shirts to skiers and riders all over the world.
All of our shirts are printed in small batches by hand, using local family businesses in the Philadelphia area. We support local businesses and are huge fans of local mountains - ours and yours - and the "mom and pop" ski shops that we all grew up with.
Want to work with us?
If you're a fan of our stuff, we want to work with you! We have a network of Campus Brand Ambassadors who promote and market Cheer Up, Blue Square! apparel on college and university campuses around the U.S. If you want to participate in this program, we'll send you an information packet and application. (It will look good on your resume, and give you another excuse for more skiing and riding!) Just send an e-mail to Jen @ cheerupbluesquare.com.
![]() |
![]() |
![]() |


